Coca-Cola FEMSA, S.A.B. de C.V. (NYSE: KOF) Stock Competitors & Peer Comparison
See KOF's competitors and their performance on the NYSE and across the wider stock market.
Peer Comparison Table: Beverages - Non-Alcoholic Industry
Detailed financial metrics including price, market cap, P/E ratio, and more for KOF and its NYSE peers.
| Symbol | Price | Change % | Market Cap | P/E Ratio | EPS | Dividend Yield |
|---|---|---|---|---|---|---|
| KOF | $113.38 | +0.13% | 23.8B | 19.07 | $5.94 | +3.74% |
| KO | $90.71 | +0.39% | 389.5B | 28.92 | $3.13 | +2.28% |
| PEP | $142.95 | +0.26% | 194.1B | 17.00 | $8.36 | +4.03% |
| MNST | $47.79 | +0.76% | 92.9B | 21.88 | $2.17 | N/A |
| CCEP | $108.17 | +1.40% | 47.4B | 21.54 | $4.96 | +2.12% |
| KDP | $31.99 | +2.99% | 43.1B | 15.08 | $2.10 | +2.89% |
| FMX | $120.18 | +1.23% | 40.4B | 37.80 | $3.14 | +6.47% |
| COKE | $188.61 | +0.94% | 14.7B | 21.34 | $8.79 | +0.53% |
| PRMB | $23.11 | -2.28% | 8.4B | 18.20 | $1.27 | +1.90% |
| CELH | $32.60 | +1.04% | 8.3B | 22.44 | $1.45 | N/A |
Stock Comparison
The Coca-Cola Company (NYSE: KO)
KOF vs KO Comparison August 2026
Coca-Cola FEMSA, S.A.B. de C.V. (NYSE: KOF) plays a significant role within the Consumer Defensive sector. Its performance on the NYSE reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, KOF stands at 23.8B. In comparison, KO has a market cap of 389.5B. Regarding current trading prices, KOF is priced at $113.38 on the NYSE, while KO trades at $90.71.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
KOF currently has a P/E ratio of 19.07, whereas KO's P/E ratio is 28.92. In terms of profitability, KOF's ROE is +0.12%, compared to KO's ROE of +0.43%. Regarding short-term risk, KOF is more volatile compared to KO. This indicates higher risk in terms of short-term price fluctuations for KOF.Check KO's competition here
PepsiCo, Inc. (NASDAQ: PEP)
KOF vs PEP Comparison August 2026
Coca-Cola FEMSA, S.A.B. de C.V. (NYSE: KOF) plays a significant role within the Consumer Defensive sector. Its performance on the NYSE reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, KOF stands at 23.8B. In comparison, PEP has a market cap of 194.1B. Regarding current trading prices, KOF is priced at $113.38 on the NYSE, while PEP trades at $142.95.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
KOF currently has a P/E ratio of 19.07, whereas PEP's P/E ratio is 17.00. In terms of profitability, KOF's ROE is +0.12%, compared to PEP's ROE of +0.50%. Regarding short-term risk, KOF is less volatile compared to PEP. This indicates lower risk in terms of short-term price fluctuations for KOF.Check PEP's competition here
Monster Beverage Corporation (NASDAQ: MNST)
KOF vs MNST Comparison August 2026
Coca-Cola FEMSA, S.A.B. de C.V. (NYSE: KOF) plays a significant role within the Consumer Defensive sector. Its performance on the NYSE reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, KOF stands at 23.8B. In comparison, MNST has a market cap of 92.9B. Regarding current trading prices, KOF is priced at $113.38 on the NYSE, while MNST trades at $47.79.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
KOF currently has a P/E ratio of 19.07, whereas MNST's P/E ratio is 21.88. In terms of profitability, KOF's ROE is +0.12%, compared to MNST's ROE of +0.25%. Regarding short-term risk, KOF is less volatile compared to MNST. This indicates lower risk in terms of short-term price fluctuations for KOF.Check MNST's competition here
Coca-Cola Europacific Partners PLC (NASDAQ: CCEP)
KOF vs CCEP Comparison August 2026
Coca-Cola FEMSA, S.A.B. de C.V. (NYSE: KOF) plays a significant role within the Consumer Defensive sector. Its performance on the NYSE reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, KOF stands at 23.8B. In comparison, CCEP has a market cap of 47.4B. Regarding current trading prices, KOF is priced at $113.38 on the NYSE, while CCEP trades at $108.17.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
KOF currently has a P/E ratio of 19.07, whereas CCEP's P/E ratio is 21.54. In terms of profitability, KOF's ROE is +0.12%, compared to CCEP's ROE of +0.25%. Regarding short-term risk, KOF is more volatile compared to CCEP. This indicates higher risk in terms of short-term price fluctuations for KOF.Check CCEP's competition here
Keurig Dr Pepper Inc. (NASDAQ: KDP)
KOF vs KDP Comparison August 2026
Coca-Cola FEMSA, S.A.B. de C.V. (NYSE: KOF) plays a significant role within the Consumer Defensive sector. Its performance on the NYSE reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, KOF stands at 23.8B. In comparison, KDP has a market cap of 43.1B. Regarding current trading prices, KOF is priced at $113.38 on the NYSE, while KDP trades at $31.99.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
KOF currently has a P/E ratio of 19.07, whereas KDP's P/E ratio is 15.08. In terms of profitability, KOF's ROE is +0.12%, compared to KDP's ROE of +0.06%. Regarding short-term risk, KOF is less volatile compared to KDP. This indicates lower risk in terms of short-term price fluctuations for KOF.Check KDP's competition here
Fomento Económico Mexicano, S.A.B. de C.V. (NYSE: FMX)
KOF vs FMX Comparison August 2026
Coca-Cola FEMSA, S.A.B. de C.V. (NYSE: KOF) plays a significant role within the Consumer Defensive sector. Its performance on the NYSE reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, KOF stands at 23.8B. In comparison, FMX has a market cap of 40.4B. Regarding current trading prices, KOF is priced at $113.38 on the NYSE, while FMX trades at $120.18.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
KOF currently has a P/E ratio of 19.07, whereas FMX's P/E ratio is 37.80. In terms of profitability, KOF's ROE is +0.12%, compared to FMX's ROE of +0.14%. Regarding short-term risk, KOF is less volatile compared to FMX. This indicates lower risk in terms of short-term price fluctuations for KOF.Check FMX's competition here
Coca-Cola Consolidated, Inc. (NASDAQ: COKE)
KOF vs COKE Comparison August 2026
Coca-Cola FEMSA, S.A.B. de C.V. (NYSE: KOF) plays a significant role within the Consumer Defensive sector. Its performance on the NYSE reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, KOF stands at 23.8B. In comparison, COKE has a market cap of 14.7B. Regarding current trading prices, KOF is priced at $113.38 on the NYSE, while COKE trades at $188.61.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
KOF currently has a P/E ratio of 19.07, whereas COKE's P/E ratio is 21.34. In terms of profitability, KOF's ROE is +0.12%, compared to COKE's ROE of -8.89%. Regarding short-term risk, KOF is less volatile compared to COKE. This indicates lower risk in terms of short-term price fluctuations for KOF.Check COKE's competition here
Primo Brands Corporation (NYSE: PRMB)
KOF vs PRMB Comparison August 2026
Coca-Cola FEMSA, S.A.B. de C.V. (NYSE: KOF) plays a significant role within the Consumer Defensive sector. Its performance on the NYSE reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, KOF stands at 23.8B. In comparison, PRMB has a market cap of 8.4B. Regarding current trading prices, KOF is priced at $113.38 on the NYSE, while PRMB trades at $23.11.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
KOF currently has a P/E ratio of 19.07, whereas PRMB's P/E ratio is 18.20. In terms of profitability, KOF's ROE is +0.12%, compared to PRMB's ROE of +0.03%. Regarding short-term risk, KOF is less volatile compared to PRMB. This indicates lower risk in terms of short-term price fluctuations for KOF.Check PRMB's competition here
Celsius Holdings, Inc. (NASDAQ: CELH)
KOF vs CELH Comparison August 2026
Coca-Cola FEMSA, S.A.B. de C.V. (NYSE: KOF) plays a significant role within the Consumer Defensive sector. Its performance on the NYSE reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, KOF stands at 23.8B. In comparison, CELH has a market cap of 8.3B. Regarding current trading prices, KOF is priced at $113.38 on the NYSE, while CELH trades at $32.60.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
KOF currently has a P/E ratio of 19.07, whereas CELH's P/E ratio is 22.44. In terms of profitability, KOF's ROE is +0.12%, compared to CELH's ROE of +0.04%. Regarding short-term risk, KOF is less volatile compared to CELH. This indicates lower risk in terms of short-term price fluctuations for KOF.Check CELH's competition here
Embotelladora Andina S.A. (NYSE: AKO-B)
KOF vs AKO-B Comparison August 2026
Coca-Cola FEMSA, S.A.B. de C.V. (NYSE: KOF) plays a significant role within the Consumer Defensive sector. Its performance on the NYSE reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, KOF stands at 23.8B. In comparison, AKO-B has a market cap of 4.9B. Regarding current trading prices, KOF is priced at $113.38 on the NYSE, while AKO-B trades at $29.76.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
KOF currently has a P/E ratio of 19.07, whereas AKO-B's P/E ratio is 14.07. In terms of profitability, KOF's ROE is +0.12%, compared to AKO-B's ROE of N/A. Regarding short-term risk, KOF is less volatile compared to AKO-B. This indicates lower risk in terms of short-term price fluctuations for KOF.Check AKO-B's competition here
Primo Water Corporation (NYSE: PRMW)
KOF vs PRMW Comparison August 2026
Coca-Cola FEMSA, S.A.B. de C.V. (NYSE: KOF) plays a significant role within the Consumer Defensive sector. Its performance on the NYSE reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, KOF stands at 23.8B. In comparison, PRMW has a market cap of 3.9B. Regarding current trading prices, KOF is priced at $113.38 on the NYSE, while PRMW trades at $24.21.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
KOF currently has a P/E ratio of 19.07, whereas PRMW's P/E ratio is 47.47. In terms of profitability, KOF's ROE is +0.12%, compared to PRMW's ROE of +0.05%. Regarding short-term risk, KOF is more volatile compared to PRMW. This indicates higher risk in terms of short-term price fluctuations for KOF.Check PRMW's competition here
Embotelladora Andina S.A. (NYSE: AKO-A)
KOF vs AKO-A Comparison August 2026
Coca-Cola FEMSA, S.A.B. de C.V. (NYSE: KOF) plays a significant role within the Consumer Defensive sector. Its performance on the NYSE reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, KOF stands at 23.8B. In comparison, AKO-A has a market cap of 3.8B. Regarding current trading prices, KOF is priced at $113.38 on the NYSE, while AKO-A trades at $23.46.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
KOF currently has a P/E ratio of 19.07, whereas AKO-A's P/E ratio is 13.65. In terms of profitability, KOF's ROE is +0.12%, compared to AKO-A's ROE of N/A. Regarding short-term risk, KOF is more volatile compared to AKO-A. This indicates higher risk in terms of short-term price fluctuations for KOF.Check AKO-A's competition here
The Vita Coco Company, Inc. (NASDAQ: COCO)
KOF vs COCO Comparison August 2026
Coca-Cola FEMSA, S.A.B. de C.V. (NYSE: KOF) plays a significant role within the Consumer Defensive sector. Its performance on the NYSE reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, KOF stands at 23.8B. In comparison, COCO has a market cap of 3.7B. Regarding current trading prices, KOF is priced at $113.38 on the NYSE, while COCO trades at $64.61.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
KOF currently has a P/E ratio of 19.07, whereas COCO's P/E ratio is 47.57. In terms of profitability, KOF's ROE is +0.12%, compared to COCO's ROE of +0.31%. Regarding short-term risk, KOF is less volatile compared to COCO. This indicates lower risk in terms of short-term price fluctuations for KOF.Check COCO's competition here
National Beverage Corp. (NASDAQ: FIZZ)
KOF vs FIZZ Comparison August 2026
Coca-Cola FEMSA, S.A.B. de C.V. (NYSE: KOF) plays a significant role within the Consumer Defensive sector. Its performance on the NYSE reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, KOF stands at 23.8B. In comparison, FIZZ has a market cap of 3B. Regarding current trading prices, KOF is priced at $113.38 on the NYSE, while FIZZ trades at $32.43.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
KOF currently has a P/E ratio of 19.07, whereas FIZZ's P/E ratio is 16.43. In terms of profitability, KOF's ROE is +0.12%, compared to FIZZ's ROE of +0.32%. Regarding short-term risk, KOF is less volatile compared to FIZZ. This indicates lower risk in terms of short-term price fluctuations for KOF.Check FIZZ's competition here
Suja Life, Inc. (NASDAQ: SUJA)
KOF vs SUJA Comparison August 2026
Coca-Cola FEMSA, S.A.B. de C.V. (NYSE: KOF) plays a significant role within the Consumer Defensive sector. Its performance on the NYSE reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, KOF stands at 23.8B. In comparison, SUJA has a market cap of 178.4M. Regarding current trading prices, KOF is priced at $113.38 on the NYSE, while SUJA trades at $7.34.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
KOF currently has a P/E ratio of 19.07, whereas SUJA's P/E ratio is 124.58. In terms of profitability, KOF's ROE is +0.12%, compared to SUJA's ROE of +0.04%. Regarding short-term risk, KOF is less volatile compared to SUJA. This indicates lower risk in terms of short-term price fluctuations for KOF.Check SUJA's competition here
Buda Juice Inc. (AMEX: BUDA)
KOF vs BUDA Comparison August 2026
Coca-Cola FEMSA, S.A.B. de C.V. (NYSE: KOF) plays a significant role within the Consumer Defensive sector. Its performance on the NYSE reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, KOF stands at 23.8B. In comparison, BUDA has a market cap of 108.5M. Regarding current trading prices, KOF is priced at $113.38 on the NYSE, while BUDA trades at $9.02.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
KOF currently has a P/E ratio of 19.07, whereas BUDA's P/E ratio is 83.22. In terms of profitability, KOF's ROE is +0.12%, compared to BUDA's ROE of +0.19%. Regarding short-term risk, KOF is more volatile compared to BUDA. This indicates higher risk in terms of short-term price fluctuations for KOF.Check BUDA's competition here
Zevia PBC (NYSE: ZVIA)
KOF vs ZVIA Comparison August 2026
Coca-Cola FEMSA, S.A.B. de C.V. (NYSE: KOF) plays a significant role within the Consumer Defensive sector. Its performance on the NYSE reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, KOF stands at 23.8B. In comparison, ZVIA has a market cap of 94.7M. Regarding current trading prices, KOF is priced at $113.38 on the NYSE, while ZVIA trades at $1.35.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
KOF currently has a P/E ratio of 19.07, whereas ZVIA's P/E ratio is -11.00. In terms of profitability, KOF's ROE is +0.12%, compared to ZVIA's ROE of -0.19%. Regarding short-term risk, KOF is less volatile compared to ZVIA. This indicates lower risk in terms of short-term price fluctuations for KOF.Check ZVIA's competition here
Barfresh Food Group Inc. (NASDAQ: BRFH)
KOF vs BRFH Comparison August 2026
Coca-Cola FEMSA, S.A.B. de C.V. (NYSE: KOF) plays a significant role within the Consumer Defensive sector. Its performance on the NYSE reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, KOF stands at 23.8B. In comparison, BRFH has a market cap of 19.9M. Regarding current trading prices, KOF is priced at $113.38 on the NYSE, while BRFH trades at $1.21.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
KOF currently has a P/E ratio of 19.07, whereas BRFH's P/E ratio is -5.35. In terms of profitability, KOF's ROE is +0.12%, compared to BRFH's ROE of -2.95%. Regarding short-term risk, KOF is less volatile compared to BRFH. This indicates lower risk in terms of short-term price fluctuations for KOF.Check BRFH's competition here
Reed's, Inc. (AMEX: REED)
KOF vs REED Comparison August 2026
Coca-Cola FEMSA, S.A.B. de C.V. (NYSE: KOF) plays a significant role within the Consumer Defensive sector. Its performance on the NYSE reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, KOF stands at 23.8B. In comparison, REED has a market cap of 11.9M. Regarding current trading prices, KOF is priced at $113.38 on the NYSE, while REED trades at $1.10.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
KOF currently has a P/E ratio of 19.07, whereas REED's P/E ratio is -0.55. In terms of profitability, KOF's ROE is +0.12%, compared to REED's ROE of -5.64%. Regarding short-term risk, KOF is less volatile compared to REED. This indicates lower risk in terms of short-term price fluctuations for KOF.Check REED's competition here
Bonk, Inc. (NASDAQ: BNKK)
KOF vs BNKK Comparison August 2026
Coca-Cola FEMSA, S.A.B. de C.V. (NYSE: KOF) plays a significant role within the Consumer Defensive sector. Its performance on the NYSE reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, KOF stands at 23.8B. In comparison, BNKK has a market cap of 8.3M. Regarding current trading prices, KOF is priced at $113.38 on the NYSE, while BNKK trades at $1.17.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
KOF currently has a P/E ratio of 19.07, whereas BNKK's P/E ratio is -0.07. In terms of profitability, KOF's ROE is +0.12%, compared to BNKK's ROE of -1.96%. Regarding short-term risk, KOF is less volatile compared to BNKK. This indicates lower risk in terms of short-term price fluctuations for KOF.Check BNKK's competition here
Bonk, Inc. Warrant (NASDAQ: BNKKW)
KOF vs BNKKW Comparison August 2026
Coca-Cola FEMSA, S.A.B. de C.V. (NYSE: KOF) plays a significant role within the Consumer Defensive sector. Its performance on the NYSE reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, KOF stands at 23.8B. In comparison, BNKKW has a market cap of 4M. Regarding current trading prices, KOF is priced at $113.38 on the NYSE, while BNKKW trades at $0.03.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
KOF currently has a P/E ratio of 19.07, whereas BNKKW's P/E ratio is N/A. In terms of profitability, KOF's ROE is +0.12%, compared to BNKKW's ROE of -1.96%. Regarding short-term risk, KOF is less volatile compared to BNKKW. This indicates lower risk in terms of short-term price fluctuations for KOF.Check BNKKW's competition here
Crystal Rock Holdings Inc. Class A (AMEX: CRVP)
KOF vs CRVP Comparison August 2026
Coca-Cola FEMSA, S.A.B. de C.V. (NYSE: KOF) plays a significant role within the Consumer Defensive sector. Its performance on the NYSE reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, KOF stands at 23.8B. In comparison, CRVP has a market cap of 0. Regarding current trading prices, KOF is priced at $113.38 on the NYSE, while CRVP trades at $0.97.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
KOF currently has a P/E ratio of 19.07, whereas CRVP's P/E ratio is N/A. In terms of profitability, KOF's ROE is +0.12%, compared to CRVP's ROE of +0.10%. Regarding short-term risk, KOF is more volatile compared to CRVP. This indicates higher risk in terms of short-term price fluctuations for KOF.Check CRVP's competition here
Keurig Green Mountain, Inc. (NASDAQ: GMCR)
KOF vs GMCR Comparison August 2026
Coca-Cola FEMSA, S.A.B. de C.V. (NYSE: KOF) plays a significant role within the Consumer Defensive sector. Its performance on the NYSE reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, KOF stands at 23.8B. In comparison, GMCR has a market cap of 0. Regarding current trading prices, KOF is priced at $113.38 on the NYSE, while GMCR trades at $91.67.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
KOF currently has a P/E ratio of 19.07, whereas GMCR's P/E ratio is 31.02. In terms of profitability, KOF's ROE is +0.12%, compared to GMCR's ROE of +0.16%. Regarding short-term risk, KOF is more volatile compared to GMCR. This indicates higher risk in terms of short-term price fluctuations for KOF.Check GMCR's competition here
NewAge, Inc. (NASDAQ: NBEV)
KOF vs NBEV Comparison August 2026
Coca-Cola FEMSA, S.A.B. de C.V. (NYSE: KOF) plays a significant role within the Consumer Defensive sector. Its performance on the NYSE reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, KOF stands at 23.8B. In comparison, NBEV has a market cap of 0. Regarding current trading prices, KOF is priced at $113.38 on the NYSE, while NBEV trades at $0.09.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
KOF currently has a P/E ratio of 19.07, whereas NBEV's P/E ratio is -0.35. In terms of profitability, KOF's ROE is +0.12%, compared to NBEV's ROE of -0.33%. Regarding short-term risk, KOF is less volatile compared to NBEV. This indicates lower risk in terms of short-term price fluctuations for KOF.Check NBEV's competition here